• Radio is a one-to-one media -- nothing communicates more directly.

• Connect with a coveted demographic and build relationships with this important segment of the community.

• Establish credibility through association.
A study by Jacobs Media revealed that public radio underwriting credits are taken more seriously by listeners, promote an image of stability for the sponsor, and demonstrate shared interest. Public Radio underwriters are viewed as honest, socially responsible and delivering a high-quality product.

• Your marketing message stands out in our clutter-free environment.

• Dollar for dollar, many businesses have found WDAV to be a highly affordable and effective piece of their marketing strategy.

• And underwriting on WDAV can be an effective strategic marking investment which also promotes your position as a good corporate citizen.